In this episode, Cem interviews London born brothers John & Joshua Okungbaiye, creators of High Spirit Bags (the theft proof bag) to talk about going from idea to action.
We discuss why execution is everything when it comes to building a business, why the simplest ideas are often overlooked and how your upbringing and family life can have a major impact on whether you choose the entrepreneurial route or try climbing the corporate ladder.
What you’ll hear
05:35 Where did the idea come from?
11:00 Where did your entrepreneurial drive come from?
14:45 “If you have an idea, product or service, you can turn that into money.”
21:40 Did university line you up for a career in entrepreneurship?
23:30 How can students collaborate effectively at university?
32:15 What do you mean when you say “an idea is a calling’?
34:50 How do you get in touch with receiving new ideas?
40:40 “Customer service can be your product differentiation.”
43:00 How much did it cost to start High Spirit bags?
44:00 “Don’t ever take a contact for granted. You never know when you may need them.”
47:00 How do you silence to critics?
48:30 “People are scared of what they don’t know.”
52:40 How important is it to have a business partner?
54:40 What challenges did you have to overcome?
59:20 How useful are competitions for getting your name out there?
01:02:30 Tips for building your online community.
01:03:40 “People don’t just buy a product nowadays they buy the person behind it.”
01:04:00 What fears do you see in young people today?
What’s the most powerful piece of advice you’ve ever been given?
“Your business and everything you do is a part of who you are, a part of your soul.”
What’s the biggest load of nonsense you’ve ever heard?
“You can’t do this. I don’t see this working.”
Pitch To Rich Competition: http://www.virgin.com/entrepreneur/high-spirit-bag-pitch-rich-top-prize
Questions for the podcast?