38# How To Turn A Simple Idea In To A Business w/ John & Joshua Okungbaiye (High Spirit Bags)

In this episode, Cem interviews London born brothers John & Joshua Okungbaiye, creators of High Spirit Bags (the theft proof bag) to talk about going from idea to action.

We discuss why execution is everything when it comes to building a business, why the simplest ideas are often overlooked and how your upbringing and family life can have a major impact on whether you choose the entrepreneurial route or try climbing the corporate ladder.

What you’ll hear

Episode Introduction

05:35 Where did the idea come from?

11:00 Where did your entrepreneurial drive come from?

Selling contact lenses

14:45 “If you have an idea, product or service, you can turn that into money.”

21:40 Did university line you up for a career in entrepreneurship?

23:30 How can students collaborate effectively at university?

32:15 What do you mean when you say “an idea is a calling’?


34:50 How do you get in touch with receiving new ideas?

40:40 “Customer service can be your product differentiation.”

43:00 How much did it cost to start High Spirit bags?

44:00 “Don’t ever take a contact for granted. You never know when you may need them.”

47:00 How do you silence to critics?

48:30 “People are scared of what they don’t know.”

52:40 How important is it to have a business partner?

54:40 What challenges did you have to overcome?

59:20 How useful are competitions for getting your name out there?

01:02:30 Tips for building your online community.

01:03:40 “People don’t just buy a product nowadays they buy the person behind it.”

01:04:00 What fears do you see in young people today?

What’s the most powerful piece of advice you’ve ever been given?

“Your business and everything you do is a part of who you are, a part of your soul.”

What’s the biggest load of nonsense you’ve ever heard?

“You can’t do this. I don’t see this working.”

Book Recommendations

High spirit bags rich branson powerful nonsense podcast

Website: http://www.highspiritbags.com/

Email: info@highspiritbags.co.uk

Facebook: https://www.facebook.com/pages/High-Spirit/261572193978578?fref=ts

Twitter: https://twitter.com/HighSpiritBag

Instagram: http://instagram.com/highspiritbag

Pitch To Rich Competition: http://www.virgin.com/entrepreneur/high-spirit-bag-pitch-rich-top-prize

Further Viewing

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