37# Lessons in Crushing It Online Inspired By Gary Vaynerchuk


In this episode Cem and Wayne curate lessons learned from Gary Vaynerchuk’s books, “Crush It” and “Jab, Jab, Jab, Right Hook” in order to help you to succeed online.

We talk about why having a social media profile automatically makes you a media company, why you should be creating content around the psychology of your audience / customer and why embracing the long game and going that extra mile (hustling) means everything nowadays.

04:00 Why we’re all media companies.

06:00 “If content is king, then context is god.”

07:00 Speaking the right ‘language’ on the right social media channels.

09:30 Twitter – The never-ending cocktail party

11:30 “Creating content is the easy part, finding those who care is where it gets hard.”

14:30 “Social is human.”

15:30 “People’s bullshit radars are much higher than ever before.”

17:10 “You can’t afford to play with yesterday’s technology.”

18:30 Word of mouth is now worldwide.

21:00 Consumer expectations are higher than ever before.

23:00 Is interrupt marketing dead?

24:30 Spam is in the eye of the beholder.

30:00 Your story matters.

36:00 Funny pub marketing.


37:00 Emotion mapping people on social media.

45:00 “Social media only sucks for people who don’t know how to use it.”

47:00 Social media is a long game so you have to love what you’re doing.

49:30 Being present in your social media marketing.

Episode Wrap Up

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