We talk about why having a social media profile automatically makes you a media company, why you should be creating content around the psychology of your audience / customer and why embracing the long game and going that extra mile (hustling) means everything nowadays.
04:00 Why we’re all media companies.
06:00 “If content is king, then context is god.”
07:00 Speaking the right ‘language’ on the right social media channels.
11:30 “Creating content is the easy part, finding those who care is where it gets hard.”
14:30 “Social is human.”
15:30 “People’s bullshit radars are much higher than ever before.”
17:10 “You can’t afford to play with yesterday’s technology.”
18:30 Word of mouth is now worldwide.
21:00 Consumer expectations are higher than ever before.
23:00 Is interrupt marketing dead?
30:00 Your story matters.
36:00 Funny pub marketing.
45:00 “Social media only sucks for people who don’t know how to use it.”
47:00 Social media is a long game so you have to love what you’re doing.
49:30 Being present in your social media marketing.
Episode Wrap Up
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