In this episode Cem interviews Wheyhey Ice Cream’s Founder Greg Duggan to discuss the ups and downs of starting a food business.
We talk about how to get attention from the big guys, dealing with rejection and how he found the courage to keep going when £40,000 worth of stock melted!
Greg also explains why it’s extremely important to have a business partner and why universities aren’t doing enough to create young entrepreneurs.
What you’ll hear
03:20 Where did the idea come from for healthy ice cream?
06:00 How did you go about validating Wheyhey Ice Cream as a business?
08:00 “A calorie is not a calorie.”
Book: The Calorie Myth
09:00 How did you deal with the initial rejection from the big businesses?
10:00 Writing a poem for Ocado.
11:00 “You’re either working for money or working for your passion.”
12:30 Holding down 3 part time jobs whilst starting Wheyhey ice cream.
15:00 How did you come back from £40,000 worth of ice cream melting?
16:40 “People are always willing to help you. Don’t be afraid to ask questions”
17:00 How important is it to have a business partner?
18:20 What’s the relationship between health and success?
19:00 How do you know when to bring in the experts?
21:44 “Making money is all a game, don’t get too emotionally involved.”
23:50 “You have to bite at every opportunity that comes your way.”
24:00 What are the fears do most young entrepreneurs come to you with?
25:00 “It’s nothing to do with the idea, it’s ALL about execution.”
25:55 Did university equip you for entrepreneurship?
28:50 What the most powerful piece of advice you’ve ever been given?
31:20 What’s the biggest load of nonsense you’ve ever heard?
35:30 The not so exclusive, exclusive. Banoffee Wheyhey ice cream!
Questions for the podcast?