Why The Dragons Were Wrong w/ Akeem Ojuko (The Wild Peanut)


In this episode Cem and Wayne interview Akeem Ojuko, creator of The Wild Peanut. We delve into the aftermath of his experience in front of the dragons in BBC’s Dragons Den and find out how and why he decided to pursue entrepreneurship starting with his Ebay business at the age of 16! We discuss the pros and cons of the current educational system and why a willingness to ask for help can be one of the best tools for up and coming entrepreneurs.

What you’ll hear

Episode Introduction

03:00 Akeem Introduction

03:30 What was it like standing in front of the Dragons?

7:30 What parts of your pitch did they leave out?

9:50 Where did your entrepreneurship journey start?

14:30 Peter Jones said you were “desperate for success,” is that true?

15:30 “As an entrepreneur you have to live all opportunities like they’re your last, like it’s life or death.”

18:00 Why did you drop out of university?

Tedx Square Mile: http://www.tedxsquaremile.com/

24:00 “Most people go to university because they don’t have a clue what they want to do at eighteen.”

26:20 What changes would you make to the current educational system?

30:00 “Our definition of smart in school is biased.”

33:00 Why the CV is flawed.

36:00 Why did you choose those flavours for your peanut butter?

The Wild Peanut Flavours

38:00 Where did the confidence to create your own product come from?

Find networking opportunities at:  http://www.meetup.com/

39:00 “People take too long to just start.”

The British Library: http://www.bl.uk/

40:00 Where did you start when creating your peanut butter?

Food Development Expert: http://www.moniqueborst.com/

42:00 How did it make you feel when Debre Meden poured out your peanut butter?

Debre Meden The Wild Peanut Pouring Out

45:00 Are you ever worried someone may steal your idea?

47:00 “Nobody can copy what you stand for. Create a point of difference”

48:30 How important is it to you to be a socially responsible business?

52:30 Have you ever considered crowd funding?

55:00 How did you make use of the love you got on social media?

What’s the most powerful piece of advice you’ve ever been given?

“Do it. Just start. You never know what you can achieve. It’s better to say you tried than saying you wish you had tried later down the line.”

“The greatest betrayal in life is to settle for what you currently have instead of reaching for what you truly want.”

What’s the biggest load of nonsense you’ve ever heard?

“I can’t do it.”  “You can’t do it.”  “You can’t do it without money.”  “There’s always a way to start something from nothing.”

1:02:00 Episode Wrap Up.

Book Recommendations


Download Your FREE Audio Version of “Rich Day Poor Dad” By Clicking The Banner Below or Here: www.powerfulnonsense.com/audible

Contact Akeem Ojuko

Website: http://thewildpeanut.co.uk/

Twitter: https://twitter.com/wild_peanut

Facebook: https://www.facebook.com/thewildpeanut

Email:  info@thewildpeanut.co.uk

Purchase Peanut Butter: http://shop.thewildpeanut.co.uk/products

Click Here To Watch The Dragons Den Episode

Questions for the podcast?

Post them in the comments below, we’d also like to know what you’d like to hear about in future episodes. Don’t forget to say Hello on Twitter @ckyildiz & @Wayne_ingram 

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